Illinois DMV Branding
Visual Identity

A revisualization of the DMV system in the state of Illinois and its visual identity, including logo work, iconography, posters, and social media mockups. The concept, titled “The Extra Mile,” is visually represented by an ampersand (&) and is symbolic of the DMV’s promise to go the extra mile to ensure a smooth transaction and satisfactory experience for visitors.

Course
DES 420: Design Thinking Senior Year

Term
Spring 2024